Lego is a beloved toy brand, not an investment vehicle that’s part of many people’s portfolios. Only, maybe it should have been. Since the year 2000, Lego have actually appreciated better than numerous investments.
In the last 15 years, the average value of a Lego set has gone up, with “pristine condition” sets appreciating 12%, according to theTelegraph, which added that prices jump when a model is discontinued, and that sets from last year are up around 36%.
This kind of return is incredible. In that same span, the S&P 500 has returned about 4.2% annually, gold 9.6%, and the the U.K.’s FTSE 100 is about the same as it was at the turn of the millennium.
Products in highest demand are specialised sets like Star Wars UCS and Lego Creator Modular and Creator Expert sets such as the Taj Mahal.
When you take the fact that Lego are struggling to meet demand for their products and raising the price of their existing set lineup, Lego has the potential to become an even more lucrative investment. All sets eventually get discontinued. The longest running set which was the Death Star which retailed for $599 was sold just recently by Downunder Bricks for $900. This is when a new and improved Death Star set has just been announced!
Though Lego sets have great returns, it’s not necessarily realistic to add Legos to your portfolio, however it is a fantastic excuse to tell the spouse. Because, really, isn’t that what we are after?